Tendances du marketing de voyage à connaître

Tendances du marketing de voyage à connaître

From AI-powered content to sustainable travel campaigns — here’s what’s defining the industry in 2025.

Khalid B.

As the travel industry evolves post-pandemic and into a hyper-digital era, marketing strategies must adapt to keep up with changing traveler expectations, new technologies, and social trends. In 2025, standing out means staying ahead.

Here are five unmissable trends shaping the way destinations and tourism businesses market themselves this year:

Tourism is Experience-Driven

1. AI-Powered Personalization

AI tools are revolutionizing how tourism brands connect with travelers — from chatbot-powered itinerary planning to dynamic pricing and content generation.

• AI tailors marketing messages based on traveler preferences, browsing behavior, and booking history.

• Expect AI-generated videos, personalized email journeys, and predictive recommendations.

Pro tip: Use AI not just for automation, but to create smarter, more human-centered experiences.

📲 2. Short-Form Video Takes Over

Reels, TikToks, and YouTube Shorts are becoming primary content formats for destination discovery. Why?

• They’re engaging, authentic, and shareable

• Perfect for showcasing experiences, local culture, and user-generated content

• Videos with “point of view” travel stories build emotional connection

🎥 Travel brands need to think like creators, not advertisers.

🌱 3. Sustainability Isn’t Optional

Sustainability has shifted from buzzword to booking driver. Travelers actively seek brands that:

• Minimize carbon footprints

• Support local communities

• Promote conscious travel choices

♻️ Transparent messaging and sustainability storytelling build trust and long-term loyalty.

💬 4. Conversational Marketing Is In

From WhatsApp for Business to automated DMs, tourism brands are using messaging apps to connect instantly and build relationships.

• Quick support

• Booking reminders

• Personalized offers sent directly to the traveler’s inbox

📞 Being reachable = being relevant.

🧭 5. Experience-Focused Branding

Rather than just promoting places, top-performing brands in 2025 focus on feelings and transformation. It’s no longer about “where you go” — it’s about “how it makes you feel.”

• Use storytelling and testimonials

• Brand visuals and copy should convey emotion, not just facts

• Help travelers envision themselves in the moment

🧳 The most memorable destinations are the ones that tell unforgettable stories.

✅ Key Takeaways

• AI is transforming marketing into a smart, real-time journey

• Video content is king (but authenticity is queen)

• Eco-consciousness is a business must

• Messaging apps are powerful new sales tools

• Storytelling is your strongest branding asset

👉 Need help with your website, SEO, or OTA strategy?
Contact our team via WhatsApp or our Contactez-nous page — we’re here to help tourism businesses grow, thrive, and attract more direct bookings.